App Annie has published some information gleaned from their analytics product that shows how Mobile continues to grow and leapfrog other platforms as the go-to for today's consumer.
In their insight article App Annie presents data that shows how users are turning to mobile for more and more of their needs.
First we see that app usage in aggregate continues to grow. So much so that in the last two years time spent in apps worldwide has doubled.
In addition to overall usage we also see that individual interaction time with apps is increasing as well. This shows that mobile apps are not only used in micro-bursts and on-the-go moments. Mobile is becoming, or has already become, the de-facto platform where users shop, communicate, play, and learn.
It is also interesting to note that, according to Google, more searches now happen on Mobile than on traditional computers. No matter what industry you are in, or what message you are trying to convey to your customers, you need to have a mobile strategy to effectively address them.
Apps drive Purchases
The primary interface for mobile is the app. Having your website available for mobile browsers is simply not enough. In the first quarter of 2016 over 90% of mobile users time was spent in apps and only 10% of that was in a mobile browser.
Consumers have made the decision to go mobile. Mobile apps drive engagement, loyalty, and provide direct communication with your customers. Even looking beyond today, the next generation of customers have grown up mobile first which means these trends will only increase in the future. What is your mobile strategy?